Skip the debt.
Own the dock.
Build your future.
At 18, your friends are signing up for four years of student debt and a degree they may never use. You can sign up for something different — a real business, a real trade, and a path to ownership in one of America's most active boating markets. The Next Wave program puts you behind the wheel of a Full Throttle Marine franchise — backed by a proven operating system, not a theory.
The crossroads
One path costs you.
One pays you.
The skilled trades are short hundreds of thousands of workers and aging fast. The Florida boating industry alone holds 1.1 million registered boats and zero premium mobile-service franchises. Meanwhile, college costs keep going up and the degree's promise keeps going down. Here's how the two paths actually look — side by side, no spin.
4 years of college
FTM franchise ownership
1 Source: U.S. Federal Reserve, Survey of Consumer Finances. 2 Source: New York Federal Reserve, Labor Market for Recent College Graduates research series. College cost figures are third-party statistics, not FTM franchise representations. Franchise investment, fees, and any financial performance information are disclosed only in our Franchise Disclosure Document to qualified prospects.
Two concepts
Pick your lane.
Both lanes lead to ownership.
Every Full Throttle Marine franchisee runs one of two operating concepts. Pick the lane based on your territory, your starting capital, and your appetite. You can upgrade from Land Warrior to Full Throttle Operator later.
The Land Warrior
One branded service truck. You behind the wheel. You service customers anywhere road access reaches — private docks, marina slips, dry-stack rows, boat ramps. The lowest barrier to ownership in the system.
First-time owners, road-accessible territories, and operators who want to prove the model before adding water access.
The Full Throttle Operator
The dual concept. Branded truck on land, branded service vessel on the water. Reaches customers no other mobile tech can — mooring fields, anchored vessels, inner dry-stack rows, docks without road access. Premium positioning, premium ticket size.
Territories with mooring fields, water-only access, and operators ready for the premium dual-asset model.
Why ownership
A career path,
not just a job.
Full Throttle Marine is building the first premium mobile marine service franchise network in Florida — and the Next Wave program is designed for operators who want to enter that path early, with training, brand, and territory already defined.
Trade + business
Marketable skills
Yamaha and Mercury outboard expertise, ABYC-aligned procedures, and customer-facing service delivery — skills that travel with you whether you stay in the network or build beyond it.
Protected ground
Your territory
Zip-cluster territories in high-boat-count coastal markets. Online leads route to you. You are not competing with every mobile mechanic on Craigslist — you own a defined patch.
Real equity
An asset, not a credential
A franchise is a transferable business with customers, equipment, and brand recognition. You are building something you own — not renting your future to a degree you may never use.
Investment requirements, fees, territory terms, and any financial performance information are provided only in our Franchise Disclosure Document to qualified prospects. Nothing on this page constitutes an earnings claim or financial performance representation.
How it works
Three steps. One path forward.
Apply & qualify
Submit the application below. We screen for hunger, mechanical aptitude, and a real interest in boats — not perfect credit, not a degree. Background check plus a discovery call with Jimmy or David.
Train at HQ
In-person training at Tampa Bay HQ. Brand immersion, the 7-step Full Throttle Experience, all service procedures, customer interaction, parts, and business fundamentals. Yamaha/Mercury OEM and ABYC training coordinated for you.
Launch your territory
Truck wrapped. Tools loaded. Booking platform live. Marina partnerships introduced. Local presence configured. FTM HQ supports you on every call as you build your customer book.
What's behind you
You're the operator. We're the system.
01 · Brand
A name customers trust
The Full Throttle Marine name, mark, uniform standard, vehicle wrap design, and customer-facing brand customers already recognize from the Tampa Bay operating market.
02 · System
A playbook that works
The 7-step service experience, flat-rate pricing menu, photo-report customer delivery — every step proven in the operating market before it lands in your truck.
03 · Tech
Software that runs the day
Centralized booking, route optimization, customer CRM, photo-report delivery, digital invoicing, Full Throttle Club auto-renewals.
04 · Training
FTM Academy
In-person onboarding at Tampa Bay HQ plus ongoing online certification. Yamaha & Mercury OEM training and ABYC standards coordinated for you.
05 · Supply
Parts pipeline
Approved-vendor network with negotiated volume pricing on Yamaha, Mercury, and OEM consumables.
06 · Marketing
Demand on day one
Local SEO and Google Business profile built for your territory. Paid search managed centrally. Network-funded brand campaigns.
07 · Territory
It's yours
Protected zip-cluster territory in a high-boat-count coastal market. Online leads route to you. Renewable franchise term per the FDD.
08 · Mentorship
Jimmy & David, direct line
Founders Jimmy Hurff and David Webb run the operating market and the franchisor side. Direct access during year one — not a 1-800 line.
For parents, mentors & financers
A serious path.
A serious system.
If you're the parent, guardian, mentor, or financer of a young person considering this opportunity — read this carefully. The Next Wave program is not a get-rich pitch. It is a structured pathway into business ownership in a proven trade, backed by a real franchisor system.
Compared to a traditional four-year college path — with significant tuition and debt for many families — franchise ownership offers a different trajectory: building a trade skill, operating a branded business, and accumulating equity in an asset. It is not the right fit for everyone, but for the right young operator it can be a compelling alternative to explore.
What we are not promising
A structured path with adult support
We encourage parents and mentors to participate in the discovery process. Investment requirements, fees, territory boundaries, and any financial performance information are disclosed only in the FDD — not on this marketing page.
Honest qualification
Is this you? Be honest.
You're a fit if…
You're not a fit if…
Who's behind FTM
Operators who built systems.
Now pointed at the water.
Jimmy Hurff
David Webb
Start your application
Ready to be the first
Next Wave operator?
Fill out the form. It comes directly to Jimmy and David. We respond inside two business days with the next step — either a discovery call or an honest "this isn't your fit." We won't waste your time.
Direct line
franchise@ftmarine.com
Tampa Bay HQ · 941-479-0589
St. Augustine · 904-417-8198
Common questions
Questions we hear a lot.
I'm not 18 yet — should I still apply?+
Apply at 17 if you'll be 18 within six months. We can run the discovery process, line up training, and have you ready to launch on your 18th birthday. We will not sign a franchise agreement with a minor.
Do I need mechanical experience to qualify?+
You need mechanical curiosity, not credentials. Yamaha and Mercury OEM training plus ABYC standards training are part of the onboarding program. We've seen great operators come from auto-shop, dirt bikes, lawn equipment, and from growing up around a family boat. We have not seen great operators come from people who don't like getting their hands dirty.
What does it cost to get started?+
Total investment varies by concept (Land Warrior vs Full Throttle Operator), territory, and financing structure. Item 7 of the Franchise Disclosure Document breaks down initial investment, fees, and working capital requirements in detail. We discuss your specific situation on the discovery call — not on this page.
How do I pay for this if I don't have all the capital yet?+
Most Next Wave franchisees fund through a combination of family support, equipment financing, personal savings, and sometimes a parent or mentor as a silent partner. Some have raised entry capital through local connections — a marina owner, boat club, or community investor. We're happy to talk through realistic options on the discovery call. We do not currently offer direct franchisor financing.
Can I do this while I'm still in college?+
Yes — several scenarios work. You can operate a franchise full-time and treat college as a deferred or part-time option. Or you can take a "gap year" path where you launch the franchise at 18, run it full-time, and revisit college later from a position of capital and clarity. We do not recommend trying to run a franchise as a side-hustle while enrolled full-time at a residential college. The business deserves your full attention, especially in Year 1.
What if I want to start with the Full Throttle Operator instead of Land Warrior?+
You can. The dual concept requires more capital at closing because you're adding a service vessel and incremental insurance. We typically recommend Land Warrior for operators with limited launch capital and road-accessible territories, and Full Throttle Operator for operators with stronger funding or territories with high mooring-field density. We'll discuss which fits your market on the discovery call.
Can my parent or financer own the franchise on my behalf?+
The franchise agreement names a managing operator (you, the on-the-ground franchisee) and can name an entity owner (an LLC where a parent or financer holds equity). This is a common structure. The discovery process and FDD will walk you through your options.
Where are territories open?+
We are building territory by territory across high-boat-count coastal markets in Florida, with national expansion planned. Tampa Bay is our anchor operating market. The First Coast corridor is active. Tell us your target city on the application — we'll tell you whether that market is open, reserved, or on the roadmap.
What happens after I submit the application?+
We respond within two business days. If there's a fit, you'll get a discovery call with Jimmy or David. If there is mutual interest after that call, you receive our Franchise Information Report and an NDA. Qualified prospects then receive the Franchise Disclosure Document with full legal and financial terms before any agreement is signed.
This communication is not an offer to sell a franchise. An offer to sell a franchise is made only by a Franchise Disclosure Document delivered in compliance with applicable federal and state law. In the United States, the sale of franchises is regulated by the Federal Trade Commission and by state franchise authorities. Full Throttle Marine franchises are offered by Here2Fish, LLC. This page does not contain any financial performance representation or earnings claim. Investment, fees, and territory terms are disclosed only in the FDD to qualified prospects. New York residents: this advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. © 2026 Here2Fish, LLC. All rights reserved.